Well-Fed Craft: The Fast Track to Marketing-Writing Mastery

Old Price: $19.90

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The course is 100% completed and updated (includes ALL videos, pdfs, files, screenshots, everything); YouImmediately get a link to download the course after you pay.
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Well-Fed Craft: The Fast Track to Marketing-Writing Mastery


result is something I’m incredibly proud of:
Well-Fed Craft:
The Fast Track to Marketing-Writing Mastery
The Structure and Strategy Behind Effective Commercial Writing
What’s In “Well-Fed Craft”?
Module 1: Introduction & a “Refresher” on Sales/Marketing Fundamentals (audio-only)
Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Building”
Module 3: Larger Brochures and More Examples of Effective Structures for “Case-Building”
Module 4: Postcard Direct Mail and Web Site Messaging/Content
Module 5: Case Studies: Third-Party Success Stories Boost Credibility
Module 6: White Papers: “The King of Content”
Module 7: Getting “Into Their World” and Using Themes Effectively
Module 8: Using Stories (Real or Fictitious) to Legitimize, Humanize and Demonstrate
Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions” Strategy)
Module 10: Basics of Sales Letters and Landing Pages
Module 11: A “Short-Copy” Primer: Taglines/Slogans, Naming, Headlines and More
Nearly 5 Info-Rich Hours!
You get over 280 meaty minutes of focused study/dissection/discussion of 74+ commercial writing samples.
We’re talking information rich in technique, tactics and strategy. The kind of stuff that’ll demonstrably improve your marketing-writing skills, and turn “one-off” clients into regulars.

“I got downright ANGRY when I pored over Well-Fed Craft! This is exactly what I needed in 2003 when starting out. Unfortunately, with nothing like it then, I spent weeks digging up whatever I could find about how to write these marketing pieces—and ended up with maybe 5% of what’s in this excellent program. Whether you’re new or well on your way to success, do yourself a favor and invest in this goldmine of a resource—from one of the best writers in the business.”
– Ed Gandia
B2B copywriter and business-building coach
Who’s Well-Fed Craft For?
Anyone—whether newbie or experienced writer—either struggling with how to write “commercial” projects, or wanting to broaden their “tactic arsenal.”
Anyone new to the field of marketing writing (so how would you know?)
Anyone who’s transitioning from journalism (again, how would you know?)
Anyone who’s focused on one or two project types, and wants to diversify their range of project skills. And most importantly…
Anyone who’d like to invest half a day to learn what took me 23 years to assimilate!
Were you intrigued by the Well-Fed Group Coaching program offered in the past, but the price tag put you off? Or the timing of the sessions didn’t work with your schedule?
This self-paced course—covering everything the coaching series covered, but now including 74+ samples—is your answer. And for a delightfully budget-friendly price.
In Well-Fed Craft, you’ll discover:
How to build a marketing piece that grabs readers and keeps them engaged.
What you must include on the website’s homepage to ensure it gets found and read (and the most popular trends in web copy layout today!).
5 unusual project types you’ve likely never seen before (but which will add welcome depth to your marketing arsenal…).
The writing sample (a tiny part of a larger project), which, when the client saw it, had him increase the budget for the rest of the project by 150%!
The 1 case-study format guaranteed to instantly boost the color, drama and readability of your work.
The 2 elements that will instantly and significantly improve any sales letter.
The 1 powerful question—which, when you can answer it “yes”—will instantly boost the clarity and accessibility of any marketing piece.
Multiple copy-structuring tactics that powerfully and effectively “build a case” for a product or service.
3 real-world examples of copy that “gets into a client’s world” and makes them FAR more receptive to your offering.
The 3 key white-paper types—straight from THE white-paper guru—that virtually all WPs fall into (talk about simplification!)
How to use “themes” to create a powerful thread that draws a reader along and highlights the benefits of a product or service.
8 examples of using humor to draw ‘em in and keep ‘em reading.
How using stories—real or fictitious—will legitimize, humanize and/or demonstrate a product or service.
The potent “___Questions” strategy that will instantly transform your client into “The Credible Good Guy.”
The product-introduction brochure that took the form of an engaging and impactful “birth announcement”!
Numerous “Before/After” scenarios that underscore what works and what doesn’t in a marketing piece.
The 2 resources that will dramatically enhance the creativity and results of any tagline, naming or headline exercise.
5 different brochure formats and examples of effective execution the client loved.
Dozens of examples headlines and subheads that catch a reader’s eye, convey the benefits, and allow for productive scanning.
And much, much more!

Immediately after you paid:

1.- You will receive an email to get your download link
2.- This is an example of the text file you will get
3.- You copy and paste this link on your browser, and now you can download all the courses as a ZIP file.

FAQ Your Most Popular Questions, Answered:

FAQ Your Most Popular Questions, Answered:

How and when will I receive the product?
Immediately after the payment, you will get a Mega.nz link to download the product (like a google drive folder). The link will be sent to your email account immediately, and you can always get the link on your account history too.

Is the course complete, or is it just a demo version?
The course is 100% completed and updated (includes ALL videos, pdfs, files, screenshots, everything); after you pay, you get a link to download the course Immediately.

What is your refund policy?
We will send you a full refund if you don’t get the complete course you ordered and we can’t solve the problem in the following 24 hours. Please get in touch with us if you want a refund. Your refund request will be processed within 24 hours

How can I trust you?
We show screenshots from the course, give you a video sample, and show you the folder where you will get access to download the course; that is proof that we have the course.
Also, you don’t need to trust us; you will be protected by PayPal buyer protection; if we don’t send you the course, you can ask Paypal to give your money back

Which types of payment do you accept?
Paypal and Crypto coins
We’ve partnered with PayPal to handle billing and provide a secure socket layer, and 256-bit encryption. So in layman’s terms: Your credit card is secure.
Card information is stored ONLY by Paypal secure server (We never have access to your payment information)

Is my personal information secure?
All registration information is automatically encrypted and anonymous, so it’s safe.
We don’t even use your name on our testimonials.
You can even use fake info; we don’t need your real name. We understand you want to protect your privacy.

What if my product has problems?
If your course has a problem, please send us a screenshot and tell us the problem. Then, we will solve the problem.
We will send a full refund when the problem can’t be resolved.

Can I ​Request courses I found somewhere?
Yes, send the information from the course you want to our chat or email at [email protected]

​Are all of the ​courses available straight away, or is it time-released (drip fed)?
You get all the content immediately; You don’t have to wait.

How can I get support from you?
We are confident provide for all of you an excellent service. If you have any problems, please contact us via Live chat. If we are not online, send us an email at [email protected] We will solve the problem quickly as possible!

What is NOT included?
Facebook Group Access
Support from the course creators
Mastermind or calls.

Do I need to purchase anything else once I get this course?
NO, you don’t need to get a premium subscription or download torrent software.

How long do I have access to the course?
Forever. You bought the course, and you own it for life. Access it anytime you want. You’ll also get all the course updates and new lessons for FREE forever.

Is my credit card secure?
Yes. We’ve partnered with PayPal to handle billing and provide a secure socket layer, and 256-bit encryption. So in layman’s terms: Your credit card is secure.
Card information is stored ONLY by Paypal secure server (We never have access to your payment information)

You don’t even need to trust Us. The Paypal Buyer Protection Policy will protect you.

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