Optimizing and Auditing With Confidence and Clarity by Foxwell Digital

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​Foxwell Digital LLCOptimizing and Auditing With Confidence and Clarity by Andrew FoxwellOptimizing and Auditing With Confidence and Clarity$9973 payments of $332.33This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in 2021. (Yes, even in a post-iOS14 era!)It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.And to ensure you’re always at the top of your game, this 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team with updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.Why would you buy this course? Watch this video to learn more.Topics CoveredCourse Outline & Class Takeaways    Defining optimization and auditing    How to know when to audit an account and when to optimize    Common issues and misconceptions    Recent changes in optimizations and auditing (iOS14.5)    How advertising post-iOS14 is different from pre-iOS14    Planning and strategizing the optimization process the right way    Daily, weekly, and monthly optimization    Which metrics to look at when optimizing    Optimizing through creative, audiences, bidding, and placements    Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits    Step-by-step guides and checklists for accurately optimizing and auditing    Setting attainable goals and expectationsCourse Also Includes    Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.    Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.    Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising ChangelogVideos IncludedOptimizing and Auditing with Confidence and Clarity.mp4(1h 40m 14s)Foxwell Digital Webinar 7-27-21(1h 37m 26s)FD Optimization Webinar Deck – Q3 2021.pdf2.65 MBFoxwell Digital Delayed Attribution Worksheet.xlsx20.4 KBFoxwell Digital ROAS Calculator.xlsx31.8 KBFoxwell Digital Facebook Changelog.xlsx64.3 KBSusan Wenograd – Susan Wenograd Media & Akvile DeFazio – AKvertiseSusan Wenograd & Akvile DeFazio join Andrew to discuss what signals they are looking at on (and off) Facebook when it comes to adjusting campaigns and readying their optimization skills post Apple iOS14.5 update.Susan Wenograd & Akvile DeFazio – Ways to Approach Optimization Post iOS 1414 minsShane Cicero – Foxwell DigitalIn this interview Shane Cicero and Andrew Foxwell discuss the coming changes that will rollout with Apple’s iOS14.5 update, how they will likely impact the Facebook Ads Platform and how they are adjusting to continue optimizing in their clients’ accounts.Shane Cicero – The Coming Changes to the Facebook Ads Platform14 minsTim Aton & Zach Hyde – Homestead StudioIn this Interview Tim Aton shares with Andrew how the Homestead team is currently optimizing their client accounts and their plan of attack as they move into a world post Apple’s iOS14 update. Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward. Tim Aton & Zach Hyde – Optimization and creative testing15 minsRyan Kovach – Social OutlierRyan Kovach joins Andrew and explains the exact process that that the Social Outlier team uses and the metrics they consider before turning off underperforming ad sets. Ryan Kovach – How the Social Outlier Team Looks at Optimization9 minsNick Shackelford – Konstant KreativeIn this Interview Nick Shackleford shares his screen and walks through his the metrics and tools he and his team focus on currently when optimizing their campaigns and how they plan to adjust as iOS 14.5 rolls out.  Nick Shackelford – Optimizing Facebook Ads21 minsQ4 Optimization Webinar ReplayIn the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it’s occurring right now.Topics include:    The RCABP process and updates as it relates to Q4 2021    Optimizing with MER and ROAS    Optimizing with UTMs (and how to pull the report)    Optimizing with AEM, ATT, & CAPI (technical walk-thru)        How we’re navigating data loss    Optimizing with creative    Optimizing with exclusions    CBO vs. ABO in Q4    Optimizing with manual bidding in Q4    Optimizing with FB & IG Shops    Optimizing with other advertising platforms    Optimizing during the Black Friday/Cyber Monday timeframeQ4 Optimization Webinar.mp4(1h 05m 53s)Testimonials    Still the only course creator I will consistently recommend. Andrew Foxwell is one of the smartest digital advertisers out there.Jeromy Sonne    I often get asked where to teach and learn more about Facebook. I don’t do many digital products … because there are so many others doing such good products like Andrew Foxwell. Nick Shackelford – Konstant Kreative    Grab this. Now. Andrew’s lessons and community work are hands-down the best source of Facebook knowledge out there.Martin Palsovic    Wanna learn from the best in our industry how to improve performance? Go and check out this course by Andrew Foxwell, which I highly recommend. I have learned so much from Andrew. He keeps pushing the industry in the right direction!Florian Litterst    I usually don’t recommend many digital instructors, but Andrew is definitely up there as a tried and trusted practitioner in Facebook & Instagram ads. Go check this one out!Depesh Mandalia    Saw the people he interviewed, realized that the dude put $10,000 worth of content into one course and released it for a small fraction of that. Now to find a way to get my tax guy to write it off as a necessary business expense!Mat Barbur    We’ve seen significant changes in our accounts over the last few months when it comes to FB ads. Excited to see Andrew’s new course go live as it’s plentiful in helpful tactics that you can apply towards your own advertising efforts. Check it out!Akvile DeFazio    Optimization. Probably the most important and hardest thing in media buying. I highly suggest this course.Rok Hladnik    I’ve never gone wrong investing in a Foxwell Course. Check out his latest one!Tony Christensen    Access to the quarterly updates is worth the investment itself. With how much everything is changing, this is such a great value add.

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