Learn UX Design by Erik Kennedy
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And More…Confidently designsimple, usable appsfor web & mobile.This is a long webpage, so I’ll say it upfront: only read this if you want to design intuitive and easy-to-use web and mobile apps, but you currently struggle to do so.There’s a weird fact about human beings that people who make stuff often struggle to also make it usable. Developers are notorious for cranking out difficult interfaces. Graphic designers volunteer for their first UX project and think “so what exactly am I supposed to do here?” Try and Google around to answer these questions, and you’ll soon be reading about Fitt’s law and card sorting, and all kind of crap that – let’s be honest – UX designers basically never use. It might make for a nice article, but it’s not getting you any closer to making complex software simple and elegant.It’s infuriatingly difficult to find the core ideas of making software usable. The principles that come up again and again. And yet those are the most important things!This all gets even worse when you realize that many parts of designing good user experiences are already solved problems. Here’s an example. Say you’re making an email input field. Awesome – literally millions of people have entered their email address into billions of input fields. UX designers have been observing this for decades, and now, as a field, we just know the 20 or so most common pitfalls and pain points that bad applications have here.Avoid those, and you have a wonderful little email input UX. It’s that simple.The unfortunate truth is a whole lot of bad UX comes from not having a really big checklist. “Here are 50 things you’re just going to design at some point, and here are the 20 things to either (A) definitely do or (B) definitely not do for each’. That would have saved me some time in my own UX career!Oh, and then there’s user research and usability testing. This stuff gets seriously blown out of proportion. I’ve had clients come to me concerned about not being able to do eye-tracking research on their MVP landing page. I’ve listened to otherwise competent professionals discuss about how many users need to be interviewed before comments are “statistically significant”. And the classic problem of teams who just ‘don’t have the budget for research’? Don’t get me started. (It’s like tax evasion: you may save a buck now, but you’ll have to pay eventually – and with interest)These qualms about research and testing are all due to one common mistake: we’re overthinking it. We’re not trying to discover quantum gravity here, folks. We’re just trying to make our app suck a little bit less next week than it does this week. And fortunately, the most valuable research and testing doesn’t take an army of PhDs to perform. It’s simple enough that one person can do it in a day’s work. Of course, like any part of creating a great product, it’s never over. But fundamentally, there are a few things to get right – and a few pitfalls to avoid – but that’s the gist of it. It can all be done, no stats class required.All in all, designing a great user experience is still a strangely difficult task. But you still want to learn anyways? Fantastic.Why UX Design?Everyone’s reasons for learning UX are a little different. Developers. You created your own app, but every time someone downloads it, they struggle to use it. And if your users are telling you this, then you know it’s really bad. Graphic and UI designers. UX is about the most natural skillset you can add to your career. Tons of employers need it – and are willing to give you a nice 5-figure salary bump if you can do it. Learning UX is a clear win. PMs. Your job is already like 25% UX designer. Would be nice to level up those skills. Entrepreneurs and hustlers. You’re already burning the candle at both ends to make your app a reality, but you know that if users find it frustrating and confusing, it won’t matter how many hours you put into it. Non-tech folks. You want a job in tech, but you don’t want to be a coder. That Psych degree better start paying for itself sometime, and UX is basically ergonomics of the mind. Time to level up.There’s room for all of us here, by the way. Humans are pretty complex little lumps of emotions and values and wants and needs. Trying to design something we love? It’s fundamentally interdisciplinary.And yet it’s so critical. Consider the following.If your app technically solves 100% of your users’ problems, but is frustrating and confusing to use, your users will jump ship the first chance they get.On the other hand, if your app is usable and delightful, even if leaves a couple features to be desired, your users will send you feature requests – with love letters for preambles. (Ask me how I know)And at the end of the day, “I love your app and use it every day, but wish it did X” is a way better problem than “I deleted your app after an hour of trying to figure it out”.In an ideal world, no software would need a manual. You’d just download it (or log in) and start using it. Features would be exactly where you looked for them, error messages – if you saw them at all – would be helpful and specific, and you’d never spend 5 clicks doing what could be done in just one. But what do you actually need to know to do this? How do you learn to think like a UX designer? How do you create something users will love?I’m glad you asked.Learn UX Design is 100x more interesting than every other UX course I’ve tried. Everything is explained so well, and with great examples!”Brianna DeleasaBrianna DeleasaFreelance Web DeveloperI worked as a UX designer for an agency for 3 years and took the CareerFoundry UX course about 4-5 years ago. I learned more in your videos than all that experience combined! Thanks Erik!”Tim GaertnerTim GaertnerFounder, Frontside CreativeI took a university course in HCI, and Learn UX Design is way more useful for real-world design. I’m SUPER satisfied.”Lorenzo BersanoLorenzo BersanoFreelancerIntroducingLearn UX DesignThe Complete Online Video Course35 Video LessonsOver 22 hours of video lessons, filled with strategies and live examples covering all major areas of user experience design.Downloadable ExercisesLifetime access to PDF cheatsheets. Print them for your office wall, or just download them to your computer. Either way, a quick reference for a myriad of UX do’s and don’t-do’s.Checklists & CheatsheetsOld-school? No doubt. But it works.Get access to a series of PDFs with key design tips and tricks. I keep these hanging on my office wall — you’ll want to too.CommunityChat Slack iconCome for the feedback, stay for the community. Learn alongside other UXers — in an actually beginner-friendly environment.Get Course NotificationsConfidently Design Usable, Intuitive AppsGo from zero to pro-level UX design.Imagine having an idea for an app. You can lay out the UX confidently, knowing that even as complex as the app is, you will be able to create something that users love. You don’t need to hire anyone to do it for you. Instead, you talk to your users, knowing exactly what to say (and what not to say) to get the best, most unbiased feedback. You confidently sketch out new features, new flows, and new apps, knowing the best practices of modern digital design. UX is a part of your skillset, and you can use it whenever you need it.Learn UX Design covers the knowledge you need, whether you want to freelance as a UX designer, get hired full-time, or simply make your own projects delightful and intuitive.Get a practical foundation in user experience: A pattern library of best practices (for dropdowns, input forms, lists & tables, etc) Common usability issues, and how to fix them User research and usability studies – when to do them, what to say, and how to keep it simple (yet effective) Industry-standard tools, apps, and workflows How to create a portfolio – and fill it with project writeups that will set you apartI’ve created this course to be the single-best way to learn user experience design. It’s only the industry-tested lessons I’ve learned and used on the job for clients like Amazon, Soylent, Pro.com, and more.Watch Over a Pro’s ShoulderLearn UX Design is a video course. This means you’re watching my screen as I do design work on dozens of real-world projects. Some are based on my actual client work, others are apps I’d like to make, and some are simply redesigns of existing apps.Each project is carefully chosen to illustrate the point of whichever lesson it appears in. And as I design it, I’m also narrating the questions I’d ask myself (or users, or clients), and the different options I’d try, and all the little things I’d be thinking about.But the net effect is you watch over the shoulder of an industry professional for 22 hours of live design work – from the comfort of your own home, on your own schedule, whenever in the future you’d like (all students have lifetime access to the course).Furthermore, when you think you’ve created something great, you can post it to the student community Slack for feedback – from other designers-in-training – and me. But perhaps I should introduce myself.Wait, wait – who are you?Erik – that’s me!Hi, I’m Erik Kennedy. I’m a freelance UX/UI designer based in beautiful Seattle, WA.My clients have ranged from startups to Fortune 100 companies, and have included folks like Amazon, Soylent, Pro.com, and more.I’ve spoken here and abroad at businesses, meetups, and universities (like UW, Yale, and UC Berkeley). In addition, my design writing has appeared in publications like A List Apart and Smashing Magazine, and been read by over a million people.I’ve taught the fundamentals of great design to thousands of students, and I’ve poured thousands of hours into creating the very best courses on design in the industry. Let’s take a look.I can’t tell you how much Learn UX Design’s real-world examples and homework assignments have helped me. You teach us what is practical by using concrete, relatable examples; you teach us what we need to know; and you teach us things we can apply right away.”Erin NedzaErin NedzaTeacherHi Erik, just wanted to say thank you for Learn UX Design directly. It gave me the confidence to apply for UX jobs and the skills to pass the interview! It’s an investment that’s already paid for itself many times over”Chris WoelkChris WoelkUX Designer, QuantilopeI really loved the User Research and Usability Testing parts of the course. I’ve read and watched so many other online tutorials – they all just explain the theory. But Learn UX Design’s lessons are practical and useful. Thanks man.”Mayank ChopraMayank ChopraFounder & Designer, Mindshaft TechnologiesInside the CourseLearn UX Design includes access to two things:I.Learn UX Design Video SeriesThe Lessons:Video Series22+ hours of video content, along with cheat sheets, top resources, and skill-building homework assignments.II.SlackThe Community:Slack ChannelGet personal feedback on your designs – homework assignment, personal projects, and more.I UX design in 35 lessons: The Video SeriesLearn UX Design is a comprehensive introduction to user experience. Enough to go from zero to getting hired, freelancing, or launching your own professional-quality app.I. Introduction 1.1 Begin Here 1.2 Why Good UX Doesn’t “Just Happen’ 1.3 Overview of the UX Design Process 1.4 Intro to Sketch 1.5 Setting Up Your Workspace for Rapid Wireframing 1.6 Building a UX Reference LibraryII. The Fundamentals of Interaction Design 2.1 The Best Interaction 2.2 Show What’s Actionable 2.3 Think Like a User, Not Like a Database 2.4 Jakob’s Law 2.5 Obvious Always Wins 2.6 The 3 Laws of Locality 2.7 Mind your Nouns 2.8 What Would a Polite Person Do?III. Design Patterns & Best Practices 3.1 Introduction 3.2 Navigation and Menus 3.3 Text Input Controls 3.4 Selection Controls 3.5 Errors 3.6 Search & Filter 3.7 Browsing & Content Recommendation 3.8 Lists & Tables 3.9 Responsive Design 3.10 AccessibilityIV. User Research & Testing 4.1 The Fundamental Dichotomy of Talking to Users 4.2 User Research: Interviewing 4.3 Digital Prototyping 4.4 Usability TestingV. Communicating Design 5.1 Creating a UX Portfolio 5.2 Interviewing for Design Jobs 5.3 Finding Clients 5.4 Selling UX to Clients and Teams 5.5 Presenting Your Designs & Getting Good Feedback 5.6 Click-Through PrototypesII The Community: Student Slack ChannelLearning design is a tough thing to do alone. Wouldn’t it be nice if you had someone to ask questions, get feedback, and bounce ideas off of?With Learn UX Design, you’ll get full access to a special Slack Channel where you can do all of that: Submit (and receive feedback) on every single homework Get design reviews on your own personal projects Ask questions from the community mentors Talk shop with other designers and folks in techSlack community mentors Erik Kennedy Creator of Learn UX Design After years of freelancing as a UX/UI Designer, I turned the lessons I wish I knew into this course. You can find me in the Slack answering questions, giving feedback, and working to improve the course even more. Leah Huyghe Lead Product Designer, Meta Leah took Learn UI Design in late 2018 and was hired by Meta a few months later. Now she’s back, this time as a Learn UX Design Community Mentor, doling out wisdom on interaction design, research, process, career, and more.Get Course NotificationsFrom common usability mistakes to user research, you’ll be able to go through the entire design process confidently for any app – web, mobile, or otherwise. You’ll be able to speak to clients, bosses, team mates, developers, and, of course, users to create delightful, usable experiences.But I know you probably have some questions.Frequently Asked QuestionsQuestion:Do I need any prior UX experience?”Answer:No. This course is suitable for complete UX beginners.However, if you are knowledgeable in some areas of UX, there are virtually no prerequisites between videos, so you can skip freely to whatever topics interest you – and bypass anything you already know.Question:Will this help me create a portfolio and get hired?”Answer:Yes. Even if you have no prior UX experience, Learn UX Design will walk you through the process of creating your first projects and assembling a high-quality portfolio.However, this is optional. Not all students go through Learn UX Design in order to create a design portfolio, so the tasks and activities that relate specifically to this are called out separately from the normal course homework.Question:Is there a money-back guarantee?”Answer:Yes – there’s a 30-day 100% money-back guarantee.30-day 100% Money-Back GuaranteeTry Learn UX Design for 30 days. If you like it, great – you’ve got lifetime access to the 30 lessons, homework assignments, and resources. Not to mention that over time, I’ll be adding new lessons and improving existing ones. And who will have access to 100% of the new material? You will, you lucky dog.Question:Is this just UX, or does it cover UI (visual) design as well?”Answer:This course covers UX design: the art and science of making apps intuitive, easy to use, and delightful.You might think of UX as “how it works” and UI as “how it looks”. This course covers the former. For more on the latter – topics like color, typography, alignment, etc. – check out Learn UI Design.There is no coding necessary in this course, although I reference many terms and ideas from software development.Question:What software is required?”Answer:To become a UX designer, you will need to be proficient in software that can produce wireframes – and ideally prototypes as well.Based on years of personal experience, as well as talking to hundreds of my design students, I recommend using Sketch, Figma, or Balsamiq for this.Question:Are certificates of completion available?”Answer:Yes. You can get a certificate upon completing the course.Question:You keep saying “web and mobile apps” – but will this help me with desktop apps?”Answer:I say “web and mobile apps” as a matter of shorthand. Web and mobile apps are the most common types of apps you will be designing as a UX professional – but the principles in Learn UX Design also apply to: Desktop apps Tablets Smart watches VR/ARQuestion:Will this course help me design a webpage/blog/etc?”Answer:Technically yes, but that’s not what this course is designed for.Learn UX Design focuses on interaction-heavy digital experiences – apps where the user does things like browse lists of data, type in new data, search, filter, navigate to different parts of the app, etc. While many principles will apply to simpler websites, you should skip this course unless you want to design more complex apps.Question:Do I get immediate access to the entire course?”Answer:Yes. I dislike how some online courses make you wait for weeks to see all the content. I prefer to treat all my students as adults capable of managing their own learning. You will have instant access to the entire course the moment you enroll.Question:How long do I have access the course materials for?”Answer:All students have lifetime access.As long as this course exists, you will be able to watch any video, complete any homework assignment, and see any resource. You can start the course the minute you buy it, or a year later – it’s up to you.UX Pays for ItselfYou’ve read this far, so let’s talk money.It’s no secret that the tech industry pays well. With an entry-level UX job, you’re looking at about the six-figure mark in major cities. And senior positions – which often only take a few years to reach – pay even better.And that’s just for full-time employment. As a freelancer, you take the risk of finding your next client onto yourself, but you also have far more say into how much you’re rewarded for it. From my own experience, I was at Microsoft as a PM for years before I became a freelance UX designer. Even though Microsoft is one of the best-paying tech companies in the nation, guess where I ultimately was making more money?Hint: not Microsoft.It’s not everyone’s dream, but freelancing can be done from almost anywhere in the world, giving you the ability to travel, live abroad, and schedule your time on your terms. There are few better positions than UX designer for living the “digital nomad” life. And I’m speaking from experience here. With only a year of experience as a freelance designer under my belt, my wife and I took a year-long honeymoon around the world, visiting 16 countries and over 25 states. Some friends and acquaintances thought we must’ve inherited money. Nah, bro – it’s called a job.But it was only possible because the job was design – something companies are willing to pay thousands of dollars for.What will you do with professional-level UX skills? Build a portfolio and get a job? Freelance and travel the world? Your call.Introducing: Learn UX Design, the complete online video course for non-UX designers who want to create intuitive and usable web and mobile apps.Enroll and get: Instant access to over 22 hours of video lessons covering every major area of UX design Two dozen homework assignments and downloadable cheatsheets to improve your skills Access to the Learn UX Design Slack community, where you can get feedback, design reviews, and share your experiences with other design practitionersComes with a 30-day, no questions asked money-back guarantee.I’ve greatly enjoyed your approach in the Learn UX Design videos. Having used other online courses and instructional videos before yours, I find your style very approachable and the content well laid out.”Kristen DergousoffKristen DergousoffSoftware Development Engineer, Mentor GraphicsI took a course with CareerFoundry and it was not all that… Learn UX Design is the best UX course I’ve ever seen.”Mario M.Mario M.FreelancerThis course seriously made me fall in love with UX design… I’m more confident, able to justify my design decisions, listen with an open mind, and design with the empathy for the user. I’ve stopped making merely cute interfaces and started making useful products. Thank you!”Mariana MoraesMariana Moraes
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