Behavioral Economics & Psychology in Marketing Complete course

Behavioral Economics & Psychology in Marketing

ONLINE MASTERCLASS
WHICH WILL SET YOU APART RADICALLY CHANGE HOW YOU THINK OF MARKETING MEASURABLY IMPROVE YOUR RESULTS

GET FREE PREVIEW
alianz logo
forbes logo
vaynermedia logo
kmpg logo
ogilvy logo
orange logo
What’s this Masterclass about?

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.

2 years in the making
Produced in 4 different parts of the world
Created by 4 of the world’s leading experts in the field

What you get in the Masterclass

Step-by-step framework on how to apply 24 most powerful principles from consumer psychology and behavioral economics to increase conversions:

7.5 hours
of video lectures

The core format and basis for the whole Masterclass. Each video is crammed full of valuable, instantly applicable info from 4 world-class experts.

14 eBooks
(350+ pages in total)

Custom-created for this Masterclass. It adds a wealth of valuable insights to the video lectures — including useful tips and fun facts that add depth and richness to your understanding of consumer psychology.

Ideation
Prompts

Set of guiding questions related to each principle which will provide tremendous help in coming up with solutions you wouldn’t otherwise think of — and which can significantly change the results you get.

Full ADAPT framework

Step-by-step framework, which has only been available through in-person consulting with Mindworx. It has been tested in dozens of real-world projects and presented in over 110 workshops and presentations.

Official Masterclass certificate

Another way to highlight your new skills (and signal your upgraded worth to your clients, customers, colleagues and bosses), issued upon completing the Masterclass.

On top of that, you get a lifetime access so you can learn anywhere, anytime — and our 30 day 100% money-back guarantee. ⓘ
GET FREE PREVIEW
Who’s it for?

This Masterclass is for all those interested in consumer psychology and mainly for:

Conversion and UX specialists who want to learn the psychology behind why people buy
Copywriters who are eager to learn what to write and how to write it so that it converts
Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them

Why “Behavioral Economics” in marketing?

Simply put, behavioral economics is an entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict and influence them.

As long as you do your business with humans, you will forever benefit from this knowledge.

Thanks to this Masterclass, you will learn:

That 90 — 95% of purchase decisions are subconscious. And how to shape those decisions.
What’s going on in your customers’ minds. And how you can easily influence what they buy, where they click or how they react.
How to use the tested & proven findings to improve your results.

Who are your instructors?

In this Masterclass you get access to four of the world’s leading experts in behavioral economics today. And their combined expertise which they’ve spent decades to acquire, test and perfect — while shaping buying decisions for some of the biggest companies out there.
Dan Ariely

Professor of Psychology and Behavioral Economics, Duke University

The most famous behavioral economist in the world and best-selling author of books on how irrational we are, what motivates us and what makes your customers tick.
Rory Sutherland

Vice Chairman,
Ogilvy Group UK

One of the most influential figures in modern marketing and a pioneer in the use of psychology and behavioral economics in marketing, with extensive experience of working for the world’s biggest brands.
Sam Tatam

Behavioral Strategy Director,
Ogilvy Consulting UK

Award-winning strategist, psychologist and advertising practitioner who develops interventions and shapes communication for some of the world’s most Influential brands and organisations .
Matej Sucha

Founder and CEO,
MINDWORX Behavioral Consulting

Recognized speaker and expert in applying behavioral economics and consumer psychology in business, with notable expertise in working with both large corporates and SMBs.
Masterclass content in detail

The 7,5 hours of content are divided into 8 chapters.
Each chapter contains several video lectures accompanied by knowledge crammed eBooks.

How to get the most out of the Masterclass?

First watch the video lecture (10 — 20 minutes)
Then read the corresponding eBook (20 — 30 pages).

Here are the 8 chapters:

What is BE and why does it matter for marketers?

More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions. Here, Rory will explain why marketers must learn about behavioral economics and why standard approaches to marketing and advertising are slowly dying.

Full of surprising examples, astonishing case studies and eye-opening insights, all wrapped in Rory’s unmistakable sense of humor.
Pricing

Lifetime access — Learn at your own pace — full 30 day money back guarantee ⓘ
Video lectures
429 € Excl. VAT

7.5h video lectures (english subtitles)

READY TO BUY
Complete Masterclass
439 € Excl. VAT

7.5h video lectures (english subtitles)
14 eBooks (in total 350+ pages)
Ideation prompts
Certificate

READY TO BUY
eBooks
289 € Excl. VAT

14 eBooks (in total 350+ pages)
Ideation prompts

READY TO BUY

GET FREE PREVIEW
Interested in more than 5 licences? Click here and we'll get back to you with a customized offer.

Are you a student, NGO or charity and would love to join — but have no budget for it? Request one of the Mindworx Academy Scholarships here. We make it a point to contribute to worthy causes. Let us know yours and we’ll get back to you.

We are using cookies for proper functioning, performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To get more information or amend your preferences, click this link.

Behavioral Economics & Psychology in Marketing

ONLINE MASTERCLASS
WHICH WILL SET YOU APART RADICALLY CHANGE HOW YOU THINK OF MARKETING MEASURABLY IMPROVE YOUR RESULTS

GET FREE PREVIEW
alianz logo
forbes logo
vaynermedia logo
kmpg logo
ogilvy logo
orange logo
What’s this Masterclass about?

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.

2 years in the making
Produced in 4 different parts of the world
Created by 4 of the world’s leading experts in the field

What you get in the Masterclass

Step-by-step framework on how to apply 24 most powerful principles from consumer psychology and behavioral economics to increase conversions:

7.5 hours
of video lectures

The core format and basis for the whole Masterclass. Each video is crammed full of valuable, instantly applicable info from 4 world-class experts.

14 eBooks
(350+ pages in total)

Custom-created for this Masterclass. It adds a wealth of valuable insights to the video lectures — including useful tips and fun facts that add depth and richness to your understanding of consumer psychology.

Ideation
Prompts

Set of guiding questions related to each principle which will provide tremendous help in coming up with solutions you wouldn’t otherwise think of — and which can significantly change the results you get.

Full ADAPT framework

Step-by-step framework, which has only been available through in-person consulting with Mindworx. It has been tested in dozens of real-world projects and presented in over 110 workshops and presentations.

Official Masterclass certificate

Another way to highlight your new skills (and signal your upgraded worth to your clients, customers, colleagues and bosses), issued upon completing the Masterclass.

On top of that, you get a lifetime access so you can learn anywhere, anytime — and our 30 day 100% money-back guarantee. ⓘ
GET FREE PREVIEW
Who’s it for?

This Masterclass is for all those interested in consumer psychology and mainly for:

Conversion and UX specialists who want to learn the psychology behind why people buy
Copywriters who are eager to learn what to write and how to write it so that it converts
Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them

Why “Behavioral Economics” in marketing?

Simply put, behavioral economics is an entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict and influence them.

As long as you do your business with humans, you will forever benefit from this knowledge.

Thanks to this Masterclass, you will learn:

That 90 — 95% of purchase decisions are subconscious. And how to shape those decisions.
What’s going on in your customers’ minds. And how you can easily influence what they buy, where they click or how they react.
How to use the tested & proven findings to improve your results.

Who are your instructors?

In this Masterclass you get access to four of the world’s leading experts in behavioral economics today. And their combined expertise which they’ve spent decades to acquire, test and perfect — while shaping buying decisions for some of the biggest companies out there.
Dan Ariely

Professor of Psychology and Behavioral Economics, Duke University

The most famous behavioral economist in the world and best-selling author of books on how irrational we are, what motivates us and what makes your customers tick.
Rory Sutherland

Vice Chairman,
Ogilvy Group UK

One of the most influential figures in modern marketing and a pioneer in the use of psychology and behavioral economics in marketing, with extensive experience of working for the world’s biggest brands.
Sam Tatam

Behavioral Strategy Director,
Ogilvy Consulting UK

Award-winning strategist, psychologist and advertising practitioner who develops interventions and shapes communication for some of the world’s most Influential brands and organisations .
Matej Sucha

Founder and CEO,
MINDWORX Behavioral Consulting

Recognized speaker and expert in applying behavioral economics and consumer psychology in business, with notable expertise in working with both large corporates and SMBs.
Masterclass content in detail

The 7,5 hours of content are divided into 8 chapters.
Each chapter contains several video lectures accompanied by knowledge crammed eBooks.

How to get the most out of the Masterclass?

First watch the video lecture (10 — 20 minutes)
Then read the corresponding eBook (20 — 30 pages).

Here are the 8 chapters:

What is BE and why does it matter for marketers?

More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions. Here, Rory will explain why marketers must learn about behavioral economics and why standard approaches to marketing and advertising are slowly dying.

Full of surprising examples, astonishing case studies and eye-opening insights, all wrapped in Rory’s unmistakable sense of humor.
Pricing

Lifetime access — Learn at your own pace — full 30 day money back guarantee ⓘ
Video lectures
429 € Excl. VAT

7.5h video lectures (english subtitles)

READY TO BUY
Complete Masterclass
439 € Excl. VAT

7.5h video lectures (english subtitles)
14 eBooks (in total 350+ pages)
Ideation prompts
Certificate

READY TO BUY
eBooks
289 € Excl. VAT

14 eBooks (in total 350+ pages)
Ideation prompts

READY TO BUY

GET FREE PREVIEW
Interested in more than 5 licences? Click here and we'll get back to you with a customized offer.

Are you a student, NGO or charity and would love to join — but have no budget for it? Request one of the Mindworx Academy Scholarships here. We make it a point to contribute to worthy causes. Let us know yours and we’ll get back to you.

We are using cookies for proper functioning, performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To get more information or amend your preferences, click this link.

Behavioral Economics & Psychology in Marketing

ONLINE MASTERCLASS
WHICH WILL SET YOU APART RADICALLY CHANGE HOW YOU THINK OF MARKETING MEASURABLY IMPROVE YOUR RESULTS

GET FREE PREVIEW
alianz logo
forbes logo
vaynermedia logo
kmpg logo
ogilvy logo
orange logo
What’s this Masterclass about?

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.

2 years in the making
Produced in 4 different parts of the world
Created by 4 of the world’s leading experts in the field

What you get in the Masterclass

Step-by-step framework on how to apply 24 most powerful principles from consumer psychology and behavioral economics to increase conversions:

7.5 hours
of video lectures

The core format and basis for the whole Masterclass. Each video is crammed full of valuable, instantly applicable info from 4 world-class experts.

14 eBooks
(350+ pages in total)

Custom-created for this Masterclass. It adds a wealth of valuable insights to the video lectures — including useful tips and fun facts that add depth and richness to your understanding of consumer psychology.

Ideation
Prompts

Set of guiding questions related to each principle which will provide tremendous help in coming up with solutions you wouldn’t otherwise think of — and which can significantly change the results you get.

Full ADAPT framework

Step-by-step framework, which has only been available through in-person consulting with Mindworx. It has been tested in dozens of real-world projects and presented in over 110 workshops and presentations.

Official Masterclass certificate

Another way to highlight your new skills (and signal your upgraded worth to your clients, customers, colleagues and bosses), issued upon completing the Masterclass.

On top of that, you get a lifetime access so you can learn anywhere, anytime — and our 30 day 100% money-back guarantee. ⓘ
GET FREE PREVIEW
Who’s it for?

This Masterclass is for all those interested in consumer psychology and mainly for:

Conversion and UX specialists who want to learn the psychology behind why people buy
Copywriters who are eager to learn what to write and how to write it so that it converts
Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them

Why “Behavioral Economics” in marketing?

Simply put, behavioral economics is an entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict and influence them.

As long as you do your business with humans, you will forever benefit from this knowledge.

Thanks to this Masterclass, you will learn:

That 90 — 95% of purchase decisions are subconscious. And how to shape those decisions.
What’s going on in your customers’ minds. And how you can easily influence what they buy, where they click or how they react.
How to use the tested & proven findings to improve your results.

Who are your instructors?

In this Masterclass you get access to four of the world’s leading experts in behavioral economics today. And their combined expertise which they’ve spent decades to acquire, test and perfect — while shaping buying decisions for some of the biggest companies out there.
Dan Ariely

Professor of Psychology and Behavioral Economics, Duke University

The most famous behavioral economist in the world and best-selling author of books on how irrational we are, what motivates us and what makes your customers tick.
Rory Sutherland

Vice Chairman,
Ogilvy Group UK

One of the most influential figures in modern marketing and a pioneer in the use of psychology and behavioral economics in marketing, with extensive experience of working for the world’s biggest brands.
Sam Tatam

Behavioral Strategy Director,
Ogilvy Consulting UK

Award-winning strategist, psychologist and advertising practitioner who develops interventions and shapes communication for some of the world’s most Influential brands and organisations .
Matej Sucha

Founder and CEO,
MINDWORX Behavioral Consulting

Recognized speaker and expert in applying behavioral economics and consumer psychology in business, with notable expertise in working with both large corporates and SMBs.
Masterclass content in detail

The 7,5 hours of content are divided into 8 chapters.
Each chapter contains several video lectures accompanied by knowledge crammed eBooks.

How to get the most out of the Masterclass?

First watch the video lecture (10 — 20 minutes)
Then read the corresponding eBook (20 — 30 pages).

Here are the 8 chapters:

What is BE and why does it matter for marketers?

More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions. Here, Rory will explain why marketers must learn about behavioral economics and why standard approaches to marketing and advertising are slowly dying.

Full of surprising examples, astonishing case studies and eye-opening insights, all wrapped in Rory’s unmistakable sense of humor.
Pricing

Lifetime access — Learn at your own pace — full 30 day money back guarantee ⓘ
Video lectures
429 € Excl. VAT

7.5h video lectures (english subtitles)

READY TO BUY
Complete Masterclass
439 € Excl. VAT

7.5h video lectures (english subtitles)
14 eBooks (in total 350+ pages)
Ideation prompts
Certificate

READY TO BUY
eBooks
289 € Excl. VAT

14 eBooks (in total 350+ pages)
Ideation prompts

READY TO BUY

GET FREE PREVIEW
Interested in more than 5 licences? Click here and we'll get back to you with a customized offer.

Are you a student, NGO or charity and would love to join — but have no budget for it? Request one of the Mindworx Academy Scholarships here. We make it a point to contribute to worthy causes. Let us know yours and we’ll get back to you.

We are using cookies for proper functioning, performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To get more information or amend your preferences, click this link.